Guest Writer: Michelle CarvillLocation: Maidenhead, UK
Interests: Writing, creative marketing, business growth and design solutions.
Brief Bio: Michelle Carvill - Marketing consultant with over 15 years hands on marketing and business development experience. Professionally qualified chartered marketer, and Fellow of CIM, I have been running Carvill Creative, my own Marketing and Design Agency for the past 6 years. Experienced Professional Services marketer - with a passion for all things online - and a new founded love for sharing experience through my http://www.carvillonmarketing.com blog. "My philosophy and outlook is simple, results focused, let's get stuff done."
Sample of articles contributed by Michelle: (new articles at top)
- Email marketing - to symbol or not to symbol that is the question - When conducting a recent offer mailing for a client – we ran with a rather ’safe’ subject line. I say safe – in that, it wasn’t very specific to the mailing. For example – the offer we were running was a 24 hour only offer – all company credit....
- Banks be nimble, banks be quick! - There’s no denying that we are in a digital age. Right now, it’s pretty advanced already – and we have digital experts and respected futurists making statements that in just 5 years time tangible media will no longer exist....
- Optimism, energy and enthusiasm – recipe for success in 2010! - Whilst many of us have really great intention – it is often zapped by people we meet, work with, live with – and the reality that our most precious resource, time, just seems to run away with us – there simply are not enough hours in the day....
- 2009 The Birth of the Social Media Expert - Ok, so I only started blogging in mid 2008 – so you that’s only around 18 months – and I opened my Twitter account in October 08 – so again, only just over 12 months of activity. Have dabbled with Facebook – but still can’t get my head round the business side of things. However, I’ve been with LinkedIn for a while and have been a regular participant on a number of online forums for a good few years...
- JESUS took risks and was crucified – to innovate you have to be prepared to fail! - As anyone who has spoken to me in the past few months will know - I keep raving on about the brilliant book, ‘Funky Business’ – written by Riddlerstrale & Nordstrom....
- Get a clue! DON’T ask people to register! - DON’T ask people to register unless it’s absolutely necessary!
I recently read an article on Webcredible - it was about optimising user registration and, of course, enhancing the user experience. The article went something like this.... - Implementing a Social Media Strategy - where to start? - I’ve been working on a social media strategy with a client - and in doing so - what has become very obvious to me is that fact that … not many organisations are getting their head around applying a formal socialmedia strategy ....
- Networking - Strike whilst the iron’s hot - I asked him what his ‘pitch’ was when attending the networking groups. He looked at me aghast. I queried further, you know, what’s your pitch? What are you saying about yourself in your ‘allocated slot’ to explain very succinctly what it is you do, what you are looking to achieve, and how people can help you ....
- Social Media add it to your marketing mix. 5 Tips to get started - It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc - however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around ....
- Duplicate Content - what the experts had to say - But then - someone mentioned, Duplicate Content - and the fact that I would be ’slammed’ by Google and any positive SEO elements for my blog would be removed ....
- Tactics for managing your unsubscribes - It’s likely you’ve worked hard to capture your customer and as all good marketers are aware, ongoing communications with customers have proved to improve retention, referral and general brand awareness ....
- Does your CV sell who you really are? - Whilst I don’t promote myself as an ‘expert’ in CV writing - I do understand the merits of getting key points across in a concise way ....
Websites owned or maintained by Michelle: