Online Marketing

Submitting Products in Price Comparison Websites

Kerry Murphy-Kaytan, founder and owner of MagnifyB http://www.magnifyb.co.uk, gives the low down and the do’s and don’t of submitting products into price comparison and Google product search.

If you have an e-commerce website,the products you sell can be feed into Google Product Search and other product price comparison sites. Below are the sites MagnifyB use for product feeds:

  Google Product Search
  Kelkoo
  Pricerunner
  PriceGrabber
  Shopzilla

Google Product Search is the only one above that does not charge for advertising. All other price comparison sites (including any not listed above) will charge on a cost per click basis. This means you only pay when a visitor of that site clicks on your advert and visits your site. As long as your selling price is competitive, advertising on this type of site should be extremely profitable and give you a good return on your investment (ROI).
All these types of site use a very similar structure to upload your products but there are a few differences and the terms and conditions for each site are different. Make sure you read through everything before signing up.

REMEMBER – people who visit price comparison sites are much more likely to be a purchaser as they have already committed in their mind to wanting the buy the item.

Research prices
Check out how competitive your prices are by conducting a few searches for products the same or similar to yours. For example, if you sell leather beds search on the above comparison sites and Google products for items such as “double leather beds”, “black leather beds”, “red leather beds”, “king size leather beds” “the brand name of the bed” etc etc. This will give you an idea of your competitors pricing and see if you are competitive enough to sustain the marketing costs. If your items are not competitively priced, consider slightly reducing your profit margin so you are more in line with your competitors. If this is not possible then product feeds may not be the correct form of marketing for you.

Getting products into the price comparison sites
All sites will have a sample data feed spreadsheet and easy to understand instructions for uploading into their site. All the information you need to complete a spreadsheet will either be are on your ecommerce website ( product details, prices, images etc) or you will already know from your suppliers. Compiling the data feed will initially be a little time consuming but once one has been created, it can be used again and again and adapted to fit with the specifications of other price comparison sites. Remember – Keep your data feed safe as most sites will need an upload at least once per month to keep your products on their site.
Do’s and Don’ts of creating product feeds
Below are our recommendations for a successful product feed marketing campaign.

DO
Do  – make sure your product title gives as much description as possible within the characters allowed. Where appropriate use size, colour, brand and gender and not purely what the item is. Eg: Buttoned cardigan = Jay Dow Ladies Blue Buttoned Cardigan Size 10. Leather bed =  Dodo King Size Black Faux Leather Bed Frame

Do -  use sentence case for your title ( First Letter Of Each Word Capitalised)

Do – use the product brand name  wherever possible especially if it’s a very well known brand

Do -  make sure you choose carefully the right category of your products. It is amazing how many advertisers  get this completely wrong

Do -  make sure you are linking directly to the product page of your website ( known as deep linking) and not a category or homepage

Always -  but always make sure you have an decent image of the product you are advertising

Do -  give a concise but thorough main description of the product. This can easily be copied from your website product page

Do -  make sure the selling price is the same as that on your website. Essential when you make alteration on your site. Remember to alter your product feed and re-upload

Do -  add your company logo if available – this will help build up your brand awareness

Do – remove or indicate if a product becomes unavailable or out of stock for more than 2 weeks

Do – monitor the cost, profitability and conversion rate of your products using the analysis back-end program supplied by the price comparison site. Failure to monitor correctly will end up costing you more money and will reduce your ROI.

DON’T
Don’t-  add any prices or description about your company in either the title or description of the product. Your product feed will simply be rejected

Don’t – use sales patter in your description or title. For example “free delivery”, “25% off”, “cheapest in UK”, “Buy today”

Don’t – use all CAPITALISATION in your title or description

Don’t – give false information, for example, a lower selling price than that on your site. You may get the clicks to your site but you will not convert any of the visitors into purchasers and will simply be spending money

Don’t – add products you don’t have an image for. People will click through to see what your product looks like but your ROI will be vastly reduced as it may not be the product they want to purchase

Don’t – forget to make amendments to your product feed sheet before re-uploading to reflect any changes to the products on your site such as prices, availability or description changes.
Analysis performance
All price comparison site including Google products allow you to monitor your products performance in terms of searches, clicks, costs etc. Make sure you check this regularly to ensure you are not over spending and you are getting the ROI you need for a successful marketing campaign.
These analysis platforms are all relatively simply to understand but if you do have any difficulty understanding how it works there is usually a very useful help section to guide you through the ins and outs.

Is product feed right for you?
If you are selling your products nationally and your prices are competitive then product feeds will work well for you. If you are considering product feeds as a marketing method then use Google Product Search initially as it’s free and therefore allows you to learn how product feeds work. REMEMBER – because Google is free, you will have more competitors advertising too. Your conversation rate from click to purchase may therefore be lower than on the price comparison sites.

If you are only selling products locally because of delivery issues then product feeds are not marketing methods available to you. You can not specify geological locations for your product to display like you can in Pay Per Click

To learn more out product feeds simply visit http://magnifyb.co.uk/product-feed-management/
Attribution: Written by K Murphy-Kaytan http://www.magnifyb.co.uk

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Tried and tested Blogging Tips – from a relatively experienced blogger

When I started blogging about 18 months ago now – I wrote a post sharing tips on what I was doing. Down the line, I thought it would be useful to update those tips and share some other pointers. I say 20 Tips – but it may extend beyond that. Some 18 months later my passion for blogging is still there. I’ve learned quite a bit about blogging over the past year – and keen to continue on this learning curve. But meanwhile, I thought I’d share my ‘hands on’ Top 20 tips with you:

1) Keep your posts relatively short. Having researched blogging to a good degree – then 500-800 words seems to be a good benchmark. Short and concise is ok.

2) Keep your posts varied. Have some posts that are very factual – drawing on information that will help the users. Make some light and humorous so that the user understands that whilst you know your stuff, you’re not taking life too seriously. And they get an insight to your personality. Make some posts a little controversial or challenging the user – to stimulate conversation.

3) Always watch your spellings. Poor spelling really does hinder credibility.

4) Use images in a post to break up the text and add some relevant interest. Check out http://www.flickr.com or http://www.istockphoto.com or http://www.fotolia.co.uk for some cheap yet very good quality shots.

5) Create attention grabbing headings. The piece of advice I came across http://www.hubspot.com/ webinar which was pretty useful advised that you should write the headline imagining that the user won’t even see the article. So the headline has to grab attention and tell the story.

6) Use keywords where you can – in headers and throughout the content of the article.

7) Keep it going. Stick to a tight publishing schedule. Blogging pays off over time – it’s a marathon rather than a sprint and it takes time to build up relevant and optimised content. In my early days of blogging, I set my schedule to publish 3 times a week. However, once a week would be great. The challenge is that I now manage blog content for clients – and so whilst I have assistance from other writers – it’s not necessarily writers block that stops me posting – but more a case of having interesting and relevant comment to share. I follow Seth Godin – and I’ve blogged about the fact that it’s not really ‘me’ to just chirp on about philosophical snippets each day. However, I’m conscious that whilst first and foremost I write for an audience – it’s definitely useful to write for the ‘bots’ too – so to assist with SEO – I am going to try and pick up the frequency – without damaging my credibility for writing with integrity and authoritative content.

8) Insert a call to action such as Subscribe to Blog on the site so that users can easily subscribe. I use http://www.feedblitz.com but there are many others http://www.feedburner.com is popular too. And of course – you can subscribe to my blog here…(smile).

9) Claim your blog on Technorati – Google Blogsearch and Technorati are the two main ways that people search for blogs. That way others can find your blog. http://theblogpaper.co.uk/ is another good one to sign up to – I’m loving what they are doing at the moment.

10) Promote links to your blog on your website and in email footers, businesscards and other off and online relevant marketing materials.

11) Get your blog noticed by publishing links on social media vehicles such as Twitter, Facebook, Digg, Linked In (all social spaces relevant to your industry). (See my Social Media posts for more on this).

12) Try and provide one piece of practical ‘how to’ advice in each blog post. That way the user will learn that you are always going to provide something useful.

13) Don’t focus your posts around selling your products – users will switch off to this. What you should be focusing on is positioning yourself as someone, or a business, that is able to share advice, news and information which will prove useful to your readers (growing authority in the space). Remember, blogging is not about directly ‘selling’ your services – it’s a platform where you can advise and share information and knowledge about your products, services or expertise. Perfect ‘conversational’ marketing.

14) Be creative with where you procure your content – if you have published materials offline, then recreate them online. Duplicate content is a spiders web and I’m still figuring out what you can and can’t do, but what is clear is that you can post links to your site – and encourage the user to read the entire post via your site. (Hence why a great attention grabbing headline is necessary!). Top 10, 20 lists are good (hey, I’m practising what I preach) – but keep your posts mixed, don’t make every post a list! (Back to point 2 above).

15) Write short excerpts of your blog post – not duplicating the content – but summarising what your post and blog is about. Creating a short excerpt which is unique content each time, is a good tactic for giving users a taste of what the blog post is about, enables you to use keywords within the excerpt – and you can post this to social media sites to share news about your blog in a safe (non duplicate content way).

16) Follow the leader – if you find a respected and popular blogger/expert who focuses on areas you are interested in, your business area, subject etc – then write a post commenting on their post. Always cite the name of the author and provide the url directly back to the post you are talking about. This way you are joining ‘high volume’ and relevant and targeted conversations. And if you’re views matter – then they will be picked up on by others reading the ‘leaders’ blog.I have done a little of this and have grown my blog subscription and my Twitter followers with some highly relevant and influential people. And it’s amazing how far reaching your blog post can get – set Google Alerts on your name – and you’ll see where your posts turn up (be sure to include your name in your sign off signature on each blog post of course) .

17) As well as having a formal call to action – such as subscribe to blog, always ensure you include a link at the bottom of your blog post encouraging the user to subscribe and citing your blog’s URL. And your name and perhaps a short bio! You’ll see that I do this below. (don’t forget to use the http:// before the www. url to ensure it links).

18) Be prepared to review lots of blogs, see what’s working for others and learn about blogging the hands on way. Whilst I’m no longer a newbie to blogging, I still learn new things about it every day. I don’t have to accept everything I read -but remain open to learning. Best to try a tactic and see if it works for you.

19) Join relevant forums and start joining in conversations – I’m a regular participant on http://www.ukbusinessforums.co.uk – and I regularly throw in a blog post thread into the forum for debate. I once posted a piece titled: Is your ringtone part of your personal brand. It caused quite a response on the forum – and is still adding traction to my blog. Warning: I don’t recommend doing this every time you are on the forum as people will think you are just there to flog your blog – but you can throw a post in occasionally, particularly if it’s worthy of debate – or relevant to a topic – and provided you position it correctly – ie: you’re looking for feedback, doing research etc – then it can work in a forum arena.

20) Always keep the user in mind. Remember, people are far more interested in what you can do for them than what you do – so always aim to add value via your blog posts.

Happy blogging.

For more marketing news, views, tips and advice why not subscribe to my blog

Michelle Carvill is owner and Marketing Director at Carvill Creative – a graphic design and marketing services agency based in Maidenhead, Berkshire. The agency covers all aspects of graphic design and marketing – covering social media marketing and website planning and website design.

Attribution: Michelle Carvill
http://www.carvillcreative.co.uk

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4 Practical Tips to Reduce AdWords Costs

Google AdWords is fantastic at delivering large numbers of high quality web traffic to your site, but it does come at a price. The price of each click is costly and there are not guarantees that you’ll see a return on your investment. Therefore, you should consider trying to reduce your AdWords costs, but at the same time keep or even improve your bottom line. Here are a few practical tips you should consider:

1. Limit your ad display to business hours – If your product appeals to businesses, then consider scheduling your ads to run only during business hours. Of course, you may also apply the same principle if your product appeals to home users. In that case start running your ads from the afternoon until late at night.

2. Limit your ad display to weekdays – Whether you’re selling to businesses or to home users, the weekend seems to be slower in terms of online sales. In some cases you might be spending the same amount as you would on a weekday, but generating less conversions. Therefore you should consider pausing your ads over the weekend to resume this activity on Monday.

3. Rotate between different ad copies – Improving the Click-through rate of your ads should always be one of your goals. Create multiple versions of your ads so each ad group has at least three ads and after couple of days delete the poor performing ads.

4. Use negative keywords – If you haven’t already, you should add negative keywords to your keyword groups. Negative keywords are a type of filter which includes keywords you do not want your ad to appear when its typed in by the user. For example, if you’re selling Ink-jet large format paper, but not Laser large format paper, you want your ad to appear for Ink-jet large format paper and not for Laser large format paper which should be set a negative keyword (-” Laser large format paper”).

I hope my tips have help you reduce the costs of your AdWords account.

Attribution: Author: Joseph Eitan – http://www.photopaperdirect.com

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Firefox 3.5 most popular browser worldwide

According to statcounter FireFox 3.5 is now the most popular browser worldwide.

Source: StatCounter Global Stats – Browser Version Market Share

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Gerald Duck – Secret Conversions

Have you ever wondered how some websites have conversion rates averaging 3.0% when your own website struggles to achieve a 0.5% conversion rate?

Gerald Duck – Website Marketing Expert  – shares the secrets they don’t want you to know.

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Small Business Video Directory

The UK Small Business Directory will soon be offering businesses who register with us the option of displaying a business video with their listing.

We will be providing a number of different options, ranging from allowing businesses that already have their own video to simply add this to their listing, creating simple 60 second video ads, or providing a full video production service.

Demonstrations are currently being set up on our Business Videos Directory and a new site is now in devellopment which will be a dedicated Small Business Video Directory for UK small businesses.

The service is completely free whilst in the beta stage, so sign up now to take advantage.

Click above to view testimonials of one of our top video producers.
Barry J Wale: www.barryjwale.com

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How to set up your first business website

Traditional advertising like directories, newspapers, TV and radio are losing their advantage to the convenience of the web every day which presents businesses of all kinds with a new challenge; to develop an effective and successful online presence.

Many Internet first timers can meet difficulties very quickly, new technology brings exciting opportunities and many questions; this guide lays out the basic steps you need to take to build a successful website.
What do you want to achieve?

Not all businesses sell through a website; some will generate enquiries and others may use it like a company brochure. Think about what goals are right for your business then focus on them; trying to do a bit of everything will only frustrate your target market with unnecessary information.

Once you know what your goals are you need to gather content for your website. You’ll need your logo, trade association logos and some good photos of your work, team, and products and if you’re building an online shop you’ll need a price list.
Put together great copy

It is essential to take time on your copy (or hire a professional copywriter!) getting the words and the tone right for your target market; business to business requires restrained corporate dialogue, most tradesmen convey professional with a touch of personal and someone making computer games will want to be youth oriented and cool; remember the style of your copy says as much about you as the words themselves.

Emphasise unique selling points and pay attention to credibility; include a postal address, landline phone and company registration number. Trade association memberships, previous work photos, testimonials and a guarantee are also good ideas.

Many visitors scan websites just looking for facts, so make sure you highlight important things in bold type and include some bullet point summaries. Try and direct your visitors with calls to action such as “click here to get a free quotation”, these call for the reader to respond to what they’re reading and focus on the pages you really want them to.

Finally, make sure you proof read it all and ask someone else to as well, checking closely for spelling and grammar mistakes.
Put together great design

This is the point when it could be a good time to hire a web designer, but however you bring your site together, there are several essential dos and don’ts to look out for.

Bandwidth; or how quickly your site loads, the quicker the better so avoid very large images or videos as they will lose visitors who get bored waiting for things to load.

Browser compatibility; all Internet browsers display websites a little differently, check how your site looks in several; they’re free to doanload.

Screen resolution; the smallest monitor is 800 pixels wide, the largest over 2000. Websites don’t “stretch” to fill the screen so you need to make sure your site looks good at either end of the scale.

Animations; you know the kind, little rotating things, flashing things; a page littered with them is distracting and irritating.

Dark backgrounds; these can often affect the readability of websites and can be wasteful to print out.

Broken links; you click on “contact” and all you get is a message saying “Page not found”; check every link on every page!
Optimise for search engines

Your website is almost complete, now you need to give a final revision to your copy to make the site as attractive as possible to search engines. Identify ten to twenty keywords that really define your business. So a roofing company in Shropshire may use; “roofing, Shropshire, flat roof, tiled roof, roof repairs, emergency call out”. Then go through every page of your site looking for places to put those keywords; don’t overdo it, but make sure they’re in there regularly.

You can also put keywords in your page titles and the invisible META and ALT tags used throughout website code. Be warned that search engines can be upset; to discourage cheating there are a few things they really dislike.

Keyword repetition; “welcome to ABC roofing, a roofing company specialising in roofing services for people with roofing problems or needing roofing maintenance.”

Limited content; too little copy and search engines will assume your site isn’t very interesting.

Poor navigation; broken links or complex navigation may mean the search engine can’t find every page so keep it simple and logical.
Ongoing marketing

With your site now ready to go live, look out for part two of this article which looks at how you get online and start marketing, along with advice on hiring in professional web design help and avoiding getting ripped off!

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I’m always happy to give anyone a no-strings-attached 15 minute consultation on improving your current website or getting the best start with a new one, just call 01634 810600 at any time and I’ll talk you through it over the phone.

Tony Spinks
MD
Smart Domain Group
http://www.smartdomaindesign.co.uk

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Article Marketing – 5 Steps to Using Articles to Get More Clients

by Crystal Parrett

Horizon Business Coaching

Article marketing – what is it and how can it help me grow my business?

Article marketing can help increase traffic to your website, and help get you more clients. It does this in a few ways. The first way is that it helps you promote your expertise. Clients buy from people they know, like and trust – so by showing your expertise in an article you are helping to promote all 3 of those. Secondly, when you submit your article to the article portals, they are picked up by search engines. And another way is that each article you submit will have a resource box, which gives information about you, your business, what you do, and a link to your website. All 3 of these reasons add up to increase traffic to your site, which will ultimately increase the number of clients you have. When using article marketing, always keep in mind that the ultimate goal is to get the reader to go to your website and sign up for your newsletter, teleseminar, membership, etc.

So now that you know why you might want to start writing articles, here are 5 steps on how to write effective articles.

Step 1 – You have to figure out a topic to write about. Someone won’t read your article unless they’re interested in the topic. So this is very important to get right. A topic of interest is an issue your target market face and problems they want solved. Some ways you can figure out a good topic is to ask – do some research on social networks you’re active on, see what kinds of questions your target market has. You can do a search for groups your target market belongs to, and then see what kinds of things they’re talking about.

Step 2 – Once you’ve picked a topic, the next step is to write a good headline. It needs to grab the reader’s attention, and create interest so they keep on reading. It also needs to include your keywords, so that when your target market does a search your article will come up. I’ve also found that longer headlines are more effective than shorter ones.

Step 3 – Now write your article. Share useful information, something people can really use. Don’t just make it a sales letter. I’ve read many articles that are poorly disguised advertisements. This won’t work; your article has to actually give out good information. A good tip for setting up your article is to pick 3-5 points to teach about. Then have a short introduction, and a paragraph for each point.

Step 4 – Every time you write an article, you need to include a resource box. This is actually the most important part of the article, because it’s where your call of action is. This is what gets the reader to go to your website and take action. All resource boxes should include: your name, a link to your website, and a reason why readers should click through to your website (your call to action). This should be a free gift you offer in exchange for their email address.

Step 5 – So now you’ve written an informative, relevant article. Congratulations! Time for the easiest step. Use your article in as many ways as possible to promote your business. Post it on your blog, use it in your ezine, post it on multiple article portals, turn it into a podcast, turn it into a press release. Repurpose it in as many ways as you can think of, and get the most use you can out of every article you write.

So now you have the 5 steps to using article marketing to increase your business, get more clients, and make more money. Remember, people buy from other people that they know, like and trust. By writing an article and using it to build your expertise, you can show people why they should use your services or buy your product. Like any other marketing technique, practice the steps consistently and you should see an increase in your website traffic. After going through these steps I hope you have a better understanding of how to use article marketing to grow your business.

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Crystal Parrett is a business coach and owns
Horizon Business Coaching, an online marketing membership site. She helps
entrepreneurs become more successful at getting more clients and increasing
their income. If youre interested in finding out how she can help you get more
clients and more income, visit her coaching http://www.horizonbusinesscoaching.com

Originally published on SearchWarp.com for Crystal Parrett Tuesday, September 22, 2009

Article Source: Article Marketing – 5 Steps to Using Articles to Get More Clients

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How To Write Articles and Make Money From Them

by Anja Merret

Anja Merret

There are many ways that article writers are able to earn some money from their writing skills. However, there are not many that provide a substantial living to beginners or even writers with some experience. Most payments are quite small.

As an article writer starting to get some experience it would nevertheless be worth exploring some of these options. Why not get paid while learning how to write articles. You will receive a little bit of money and many readers comments to guide you on your way.

Sites that pay you to submit articles offer different forms of revenue. A few, such as Associated Content, will pay for an article that has not been published anywhere else. Other sites such as Helium or Newswire will pay you a percentage of the click through advertising they make which is mostly through Google’s AdSense program.

Neither of these forms of payments will allow you to give up your day job. Nor will the ones where you write a review. Again the rewards are very small. For new article writers it is nevertheless something that will add to experience. Sites to consider are Review Stream, Paid 2 View and many more. They are easy to find.

What is good about writing reviews is that as a writer you are forced to follow a certain format and write your content according to the guidelines provided. It will teach some discipline and will make you focus on the task at hand rather than wander off aimlessly.

As a third option you can set up your own blog focusing on a niche and start writing articles on this topic. Some writers are very popular and are able to make a small living off advertising on their blogs. This may be in the form of Google AdSense or by selling advertising yourself.

You may also work through freelance sites where you bid on jobs on offer. These pay particularly badly though. You could end up earning as little as .50c for a 500 word article. Try GoFreelance for this kind of writing work. This is hardly a lucrative form of income generation.

There are also opportunities to write for publications such as magazines and newspapers. For a new writer this could be intimidating though as you will face many rejection slips. It is definitely easier to start off with lower expectations by writing for the online world.

As a final suggestion you might consider writing an eBook. If you are passionate about a particular topic and you have extensive knowledge you may be able to fill a book. There are many eBooks available online, especially ones that are free. These are mostly poorly written and cover little content.

To write an eBook that you might be able to sell will require a fair amount of effort. Put some effort into researching the hot topics of the moment and write on something that the online community is really looking for. Anything on how to make money should be good to go.

Whatever route you take to make some money, the experience gained will contribute immensely to your task of learning how to write articles.

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She also has a blog on health and diet issues. Having battled all her life against her own bulge she and a nutritionist coach Tanya Stocken are helping people with their battle of the bulge without suffering too much.

Visit http://easywaydiets.com for words of encouragement, goal setting tips and tricks and good advice on a healthy lifestyle.

 

Originally published on SearchWarp.com for Anja Merret Saturday, June 13, 2009

Article Source: How To Write Articles and Make Money From Them

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Ten Tips for Getting More Sales From Your Website

Ten Tips for Getting More Sales From Your Website
By Michael Southon

(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a Contact Page, and an Order Page).

(2) Make sure your sales copy is positive and
inspiring – people buy things because they want to
improve their lives.

(3) Identify a problem and show people how and why
your product or service solves the problem.

(4) Keep your paragraphs short – no more than 2
sentences per paragraph.

(5) Use bold headings to break up your sales copy
into short chunks of text.

(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word: “turn”, “make”, “triple”, “grab”,
“create”, “build”, “convert”, “start”, “change”,
“drive”, “organize”, “promote”, “develop”, “learn”,
“compel”, “fill”, “attract”, “get”, “earn”, “take”,
“discover”, “produce”, “find”, “generate”, “acquire”.
“inspire”, “send”, “blast”.

(7) Give your visitors at least 3 order links (e.g.
1/3rd of the way down your page, 2/3rds the way down,
and at the bottom). But don’t stop there – turn some
of your key phrases into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page: “increase your sales”,
“take advantage of this offer”, “try it risk-free for
30 days”, “get the following 5 bonuses”, “the
competitive edge you need”, “this risk-free offer”.

(8) Use purple (#990099, R=153 G=0 B=153) text – the
color purple (used sparingly) has been shown to
increase sales.

(9) Give a time limit – most people are
procrastinators.

(10) At the end of your sales copy make a call to
action: “Act now – don’t let this opportunity pass by”

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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Article Source: http://EzineArticles.com/?expert=Michael_Southon
http://EzineArticles.com/?Ten-Tips-for-Getting-More-Sales-From-Your-Website&id=3718

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Effective and Cheap Business Marketing

Effective and Cheap Business Marketing
By Jan Angelo

The Wealthy Affiliate University stands out from other online marketing training and tutorial programs mainly because they cover up everything and anything that you need to know about the different online marketing businesses. Whether you are interested in PPC, article marketing, affiliate marketing, or CPA, you can surely learn about cheap business marketing as well as the use of communication tools and keyword optimization to be able to come up with an improved business that can earn you thousands every month. The Wealthy Affiliate University is run by Kyle and Carson, two of the finest online marketing tutors that you will ever meet online as they have helped thousands of online marketers from around the globe.

There are a lot of benefits that you can get if you become a member of Wealthy Affiliate University, but the big benefit here is that you don’t have to spend a lot of money every single month or every single year just to be able to improve your skills and knowledge in affiliate marketing. You can start a business off wonderfully or totally boost your sales to the roof with your 3-year internet marketing business with cheap business marketing techniques, strategies, and with personal support and guidance from the experts themselves that do not require you to shell out all of your personal savings.

Now, you may be skeptical about this program’s credibility, but if you take a look at the customer testimonials and their background information, Wealthy Affiliate is definitely one of the most reliable and respectable programs in the eyes of online marketers all over the world with cheap business marketing ideas placed in their hands. You can also visit other third party sites and you will find that there is nothing but praise and good remarks about the effectiveness of the Wealthy Affiliate program.

Wealthy Affiliate is one of the cheapest and most successful Internet Marketing Training communities you will find! Learn more about Cheap Business Marketing for yourself

Article Source: http://EzineArticles.com/?expert=Jan_Angelo
http://EzineArticles.com/?Effective-and-Cheap-Business-Marketing&id=2931483

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Turn the Tides With Cheap Online Marketing Tricks

Turn the Tides With Cheap Online Marketing Tricks
By Jan Angelo

There is so much that you can do with an online business, especially because you are your own boss and you can control the amount of profit you earn within a month or two. But because of the strong competition and the change of times, you will discover that it is actually difficult and very competitive to maintain an online business. You’ll discover that there are other online marketers who are doing much better than you due to new knowledge on online marketing techniques, plus you won’t have enough cash on hand to pay for courses since you can barely find cheap online marketing tricks anywhere online anymore.

But there are programs that do offer cheap online marketing tricks that can actually skyrocket your business like never before, and one of the most respectable programs is known as the Wealthy Affiliate University. Manned by wealthy affiliates and online marketing professionals Kyle and Carson, the Wealthy Affiliate is an affordable program that not only teaches you the online marketing techniques that you will need to boost sales per month, but will also teach you step by step on how to make that business grow, whether it utilizes blogging or article submission, PPC, or CPA.

And because there are so many money-grabbing gurus out there who constantly try to convince people to sign up for their expensive memberships and buy their e-books (which most likely contain the same obsolete techniques being circulated all over the web), the Wealth Affiliate University offers members cheap online marketing tricks, step-by-step instructions on how to start an online business, and of course how to make your business grow with much needed support and guidance from experts as well as fellow online marketers. You’ll be spending on perks and benefits that are half the price of what you will normally be paying if taken elsewhere.

Finding the right marketing methods online takes time and practice, but you can easily cut through some worthless ones and find some really cheap online marketing tricks worth their weight in gold!

Article Source: http://EzineArticles.com/?expert=Jan_Angelo
http://EzineArticles.com/?Turn-the-Tides-With-Cheap-Online-Marketing-Tricks&id=2937191

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Starting an Online Business – Choosing a Product

Starting an Online Business – Choosing a Product
By Lynn Brown

Today is probably one of the best times to become an entrepreneur, start an online business and reap the rewards of success.

This economy has turned a lot of people into thinking about starting an online business. And if you are finding that your employer has cut your pay, cut your hours or worse put you in the unemployment line then this is an opportunity you may not want to pass up.

You may be at an 8 to 5 job that you are not happy with because you are not making the kind of money you want and you can’t spend the time you want with your family and friends.

Frustration can actually be your accelerator to get you moving towards starting an online business. Consider waking up tomorrow and making your own work schedule, set your own hours and plan what you will do today towards making you successful with your online business. Take the steps and you will see the freedom it will give you and even take away the stress you may have.

So where do you begin? I suppose some would have different opinions about that. But I know that the most important thing to even beginning a successful business (online or offline) is to have a product!

Choosing A Product

You don’t have to be an inventor, manufacturer or even be an expert at anything. That might sound crazy but it is true.

There are so many multi-millionaires that have been very successful with products they really knew nothing about that you literally have a wide range or products to choose from. After all, there are probably millions of products out there. Or maybe you are crafty and inventive and have a product right now. The point is, you can start today and not have to wait for a product to sell tomorrow.

Products can range from inspirational jewelry (that is my expertise!), books, electronics, clothing, computers, to online services such as website SEO, computer programs, coaching, dating, the list goes on.

And if you don’t have a product to sell, then consider selling other peoples products. Especially electronic ebooks, cd’s and other informational products.

The Internet has proved to be a huge resource for all aspects of starting and maintaining a successful online business. Taking advantage of this resource will be your stepping stone to learning and accomplishing your goals.

Lynn Brown ~ Jewelry Designer/Entrepreneur Meaningful and inspirational charm jewelry is my passion. My dream is one day to see every woman’s purse or chain adorned with a beautiful TCharm.

Grab my FREE Top 3 Keys to Success – Make Money Selling Jewelry (and you don’t have to be a jewelry designer)

Article Source: http://EzineArticles.com/?expert=Lynn_Brown
http://EzineArticles.com/?Starting-an-Online-Business—Choosing-a-Product&id=2826377

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Event Management throughout the UK

I set up a new site over the weekend for an Event Management company who provide Event Management throughout the UK it is all currently work in progress and is in the experimental stages.

It is using a small MySQL database and built in classic .ASP with the ability for members of staff to edit the pages via the database.

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Website design, the most vital job within the web design company

It is always advantageous for a business to have a web site. There are different website design companies that offer discounted rates for creating the new web portals and enhancing the existing ones. Besides getting a new website for a new business line, it is also necessary for the existing websites to be updated and maintained. As Australia as a nation led in application or e-commerce, Sydney web design companies are now aware of the best web technologies necessary for making a site attractive.

The Sydney web design companies have reputation not only within Asia Pacific and Australia; these companies get projects from clients from different corners of the globe. During website design it is essential to understand the client’s requirements accurately to deliver better. Besides maintaining the simultaneous development client’s feedback are taken and changes are done accordingly. To make a site bright and beautiful with better look and feel, a web design company attempts to employ best of the breeds. There are different animation institutes in Australia and these places of learning prepare highly skilled and innovative graphic designers.

The Sydney web design companies select the best professionals from leading graphic design training institutes. Beside the fresh web designers the experienced people are taken in for better output. Besides the use of different authoring tools, codes and technologies, use of the animation tools and the photo editing software gets prominence. The end to end services associated to website design is offered by the reputed web design companies of Australia.

Different business needs are scrutinized before proposing a web based solutions. And look of feel of an educational institute’s website needs to be different than that of a Theatre. Web designers consider all these factors and prudently they use the colors and graphics. Use of few technologies and tools might make a site costlier and for this it is necessary to discuss about the price and budgeting beforehand. Besides designing a site, the designers also actively take part in maintenance of the designed sites. The sites required up gradation, regular updates etc.

As the prominent web companies of Sydney offer toll free customer facilities and online enquiry provision, it is possible to check the details. There are website design companies in Sydney which even offer free rate quotes. This actually helps a client to make a comparative analysis among the different available options.

A web designer play the most important role within a web design company, he is the person who designs the site that is delivered to the clients. Strong artistic senses clubbed with aesthetics are prerequisite for a successful web designer. In most of the cases the web designers suggest few changes after a site is launched. So, from the initial development stage through the post-hosting time, website design is vital.

For more information related to Web design company, Web application development, Website design, Ecommerce Solutions please visit: http://www.broadwayinfotech.com.au/

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SME’s helped to Target £51 Billion in Government Spending

Companies across the UK are shifting their advertising and marketing budgets to target public sector spending.  They know that the public sector is the only part of the economy that continues to spend and is likely to actually increase sending with SME’s in 2009. 

This is an opportunity for struggling small businesses to promote themselves to the right buyers.

In addition, the Chancellor, Alistair Darling, has proposed that all Government bodies spend 30% of their budgets with Small to Medium Size Enterprises (SME’s), out of £170 billion in spending annually.

The problem SMEs’ face is in getting their unique selling proposition in front of Government buyers.  This is where Buyers Guide, the website “Where Government Buyers Find Suppliers” can help.

Since 1996, thousands of SME’s have been using the leading business to Government website to target Government buyers, www.buyersguide.co.uk.  Buyers Guide works with and promotes specific companies to thousands of buyers from councils, schools,  police, fire, universities, housing associations, NHS Trusts, Central Government, courts, prisons and the Ministry of Defence.  

Companies need to already work with a public sector organization and be able to get a positive reference from them to be listed on Buyers Guide.

Buyers Guide brings together up to 100,000 Government decision makers each month with over 5,000 businesses offering tailored products and services to the Government. 

www.buyersguide.co.uk has 5 unique benefits:

1.   Used by over 10,000 Government organizations each year
2.  Up to 100,000 unique users a month
3.  Government buyers can find any product or service in 3 clicks
4.  13 years of working with the public sector
5.  They understand Government pre-qualification criteria and help each company tailor a response to these criteria.

Buyers Guide has been marketing both large and small companies to the Government.  Leading companies like; Coca Cola, Barclaycard and Stannah Stairlifts to small firms like Action Storage, Barriers Direct, and Horton Engraving use Buyers Guide to market their specific product or service to the public sector.

Buyers Guide offers a range of cost effective marketing services for even the smallest of companies.  Services include; website listings, automatic Government tender monitoring, e-marketing, event exhibition booths and video creation and start at £360 per year.

Buyers Guide can be contacted on 0191 265 6388.  Gerry O’Rourke can be contacted for any press requests.

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MLM Businesses & the Top 3 Common Mistakes

Multi-level marketing business opportunities (MLM) can offer some of the most rewarding return on investment available both on and offline. Also referred to as network marketing or negatively as pyramid selling, MLM business propositions involve the sponsoring or recruitment of other independent distributors who in turn build their own “downline” independent distributors, thereby resulting in large networks of self-employed independent business owners (distributors).

Distributors in MLM businesses earn commission based on their own direct sales effort in addition to the leveraged sales effort of their downline team. Because the commission that is earned is not simply limited to the distributor’s own efforts, MLM business opportunities provide a rare opportunity to develop leveraged ongoing income that will continue to pay whether or not a distributor is actively selling or not. Good MLM businesses can be hard to spot as there are a lot of illegal businesses on the market. For some tried and tested businesses that have gone through a rigorous screening process, check out http://www.grahamcardona.com.

Whilst Multi-level marketing business can provide incredible income potential, they can also be quite challenging for an inexperienced MLM distributor. The 3 most commonly made mistakes in traditional methods of recruiting for an MLM business are:

1. Under estimating the number of people that one needs to talk to and approach, in order to make the business a success. It is therefore important that you adopt the correct mindset – don’t be overly concerned if the people you approach say no. The reality is that only approximately 3% of people will build an MLM business and it is therefore important that you pre-select the right people.

2. The second biggest mistake made by new people and even more experienced MLM business owners, is failing to take action or consistent action. The biggest challenge for newcomers is the desire to get everything right from day one, perhaps simply to avoid embarrassment. New distributors will go about trying to learn everything. This is not the right approach. Take action even if it means making mistakes.

3. The third biggest mistake is trying to sell to their prospects. This is definitely a no no. There is usually plenty of great information tools available that will do the selling for you. Your job is to speak to, interview and qualify prospects. You need to qualify prospects to ensure that they are the right people to join your team.

The correct approach and mindset that you need to adopt in MLM when talking to a new prospect is to first must ask yourself whether that person is right for the team.  In reality you are looking for the 3% who are ambitious, have drive and want more than they currently have – they are the doers. That means that 97% of the people you approach and talk to will not be right for the team. Your job is therefore to qualify people…

So how do you qualify a person? Well, let me invite you to the unedited version of this article, which expands on many of the points listed above. You can find the article at http://grahamcardona.com/blog.

For those interested in developing MLM businesses, you will find that businesses offering electronic services or subscription based services with no physical products to move, tend to pay the largest ongoing commissions. One legitimate and one of the most generous paying is Success University. You can find out more about SU at http://www.grahamcardona.com. Also, if the idea of approaching people to join an MLM business does not appeal to you, then why not take a look at marketing MLM businesses online, which doesn’t require direct selling. One of the most successful programmes to date on building online MLM businesses that gives bags of online help, guidance and step-by-step assistance on effective online marketing strategies is Stone Evan’s plug in profits. Find out more about Stone Evans and what he has to offer at http://www.pluginprofitsite.com/main-25629

Author: Graham Cardona
Graham Cardona is the owner of GrahamCardona.com and writes on a variety of subjects. To learn more about this topic Graham recommends you visit: http://www.grahamcardona.com

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