Leaflet Distribution Tips

Leaflet Distribution Tips

leaflet distribution generates results plain and simple. Whether you are looking for a sustained custom from your clients or a big hit for an upcoming event, leaflet distribution can give your business that edge you need. However, a leafleting campaign takes planning in order to get the best result and one should not approach this process lightly. Once considered the “poor mans advertising” it has now been embraced by many companies as an essential part of their marketing mix. To get your campaign off to a flying start here is a few things you can do.

The message
When designing your leaflet, always sell the benefits of the service you are offering. Let the reader feel an emotion tied to not having you’re what you are selling. Ninety five percent of businesses make the mistake of selling a feature of their product instead of how it will enhance the life of the customer

The leaflet
Knowing what size and colour to use to best describe your offerings can be tricky. One thing to always keep in mind is the use of space. People will generally glance over an advertisement to find trigger words. If your leaflet is too cluttered, these words will be missed and the rest of the message discarded. Google is a prime example of how white space can be used effectively. Also remember that your leaflets are being pushed through letterboxes. Having your leaflets torn as they are pushed through because of the size is not the best ‘first impression’ you want to give to a customer.

The Distribution
When thinking about distribution there are two options that are available for you to use, Solus and shared. On a shared distribution your materials will be delivered with up to four other leaflets. Even though this method is cheaper one of the major downside is that your message can be easily lost in the pile. With every other company screaming ‘buy me buy me’ you would be in a better position to have your leaflets distributed on its own.

The distribution Day
Following on from the last tip, the day you distribute your leaflets also will have a significant impact on how well your message is received. If possible get a hold of the distribution date of other local newspaper and magazines, then try to distribute your on a different day. That way you quickly improve the chances of getting your material read and your sale pitch taken onboard.

Do the test
Rushing your campaigning without test can sometimes spell disaster. Instead of doing 50,000 leaflets, planning a smaller distribution in the same area can let you to easily test the market. It also allow you to make adjustment to your campaign based on customer feedback. The data collected from this initial campaign can then be used to know how many results you can expect per X amount of leaflets sent out.

The Season
Some businesses have a seasonal cycle with low points throughout the year. If you are just starting up and do not know your cycle you could be planning a poor campaign no matter what you do. It is important to know when customers are most likely to buy what you are selling and only by doing proper research can you know this.

Finding a bargain
Many companies often think that cheaper is better, but this is not the case. Paying for cheap distribution will often lead to your materials being thrown away. The job of Leaflet distributor is very tiring and is indeed hard work. Just like any other business it is essential to keep workers motivated and paying them poorly is not a good way to achieve this. If you pay a company less than minimum wage to have your leaflet distributed, not only are you helping to break the law, you are also being instrumental in the demise of your promotion by further encouraging a lack-luster performance

Fast-letterbox is an established leaflet distribution company located in London. We provide distribution to areas within the M25 and throughout Essex