Ten Tips for Getting More Sales From Your Website

Ten Tips for Getting More Sales From Your Website

Ten Tips for Getting More Sales From Your Website
By Michael Southon

(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a Contact Page, and an Order Page).

(2) Make sure your sales copy is positive and
inspiring – people buy things because they want to
improve their lives.

(3) Identify a problem and show people how and why
your product or service solves the problem.

(4) Keep your paragraphs short – no more than 2
sentences per paragraph.

(5) Use bold headings to break up your sales copy
into short chunks of text.

(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word: “turn”, “make”, “triple”, “grab”,
“create”, “build”, “convert”, “start”, “change”,
“drive”, “organize”, “promote”, “develop”, “learn”,
“compel”, “fill”, “attract”, “get”, “earn”, “take”,
“discover”, “produce”, “find”, “generate”, “acquire”.
“inspire”, “send”, “blast”.

(7) Give your visitors at least 3 order links (e.g.
1/3rd of the way down your page, 2/3rds the way down,
and at the bottom). But don’t stop there – turn some
of your key phrases into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page: “increase your sales”,
“take advantage of this offer”, “try it risk-free for
30 days”, “get the following 5 bonuses”, “the
competitive edge you need”, “this risk-free offer”.

(8) Use purple (#990099, R=153 G=0 B=153) text – the
color purple (used sparingly) has been shown to
increase sales.

(9) Give a time limit – most people are
procrastinators.

(10) At the end of your sales copy make a call to
action: “Act now – don’t let this opportunity pass by”

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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