About Cru CRU was born out of the passion to create a unique and life lasting travel companion where function and simplicity are paramount. Inspired by traditional craftsmanship techniques whereby each leather product is crafted and stitched by hand, the London-based founders discovered a true gemstone during one of their frequent visits to Portugal; a truly unique artisan workshop! The team of artisans consist of three family members only who have been practising their craft for many years. They are driven by the highest expectations and a passion for creating the ultimate leather product, stitch-by-stitch, seam-by-seam. This passion was recognised and it both inspired and laid the groundwork for the development of a distinctive leather goods brand. CRU was ultimately founded in London in 2014. Its signature vegetable tanned Caramel leather is the epitome of its grounded spirit, whilst the contrasting red-zipper is considered the rebellious streak running throughout its core. CRU is a modern creation based upon an age-old craft perfected over many generations. We currently sell our bags online only - no one else retails our bags for the time being. Our bags? RRP varies between ?170-?240. We believe our handbags are absolutely unique. The bags are handcrafted individually in a small workshop in Portugal and are made with beautiful caramel vegetable-tanned leather. We have a very strong and distinctive brand that was created in the UK with the hip east London neighbourhoods as inspiration. We see our brand as offering affordable yet exclusive and premium leather handbags that feel absolutely unique when stacked against any other bag. Our products are aimed at affluent, sophisticated women that are well educated and see themselves more as trendsetters rather than followers.20-22 Wenlock Road
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