Empowered Business offers full service business plan development expertise, with an emphasis on effective customer marketing, to drive business growth and deliver real competitive advantage in the marketplace. Key deliverables include; 1. Past Business Performance Historical Business Performance Review Sales - total & product level Gross Margin Pricing Overheads Customer Audit ? 80/20 MVC?s Competitor & Market Overview Sales & Marketing Strategy Review Conclusions 2. Situation Analysis (SWOT) Strengths Weaknesses Opportunities Threats 3. Setting Strategic Business Objectives Sales, margin, net result 4. Setting Strategic Sales & Marketing Objectives Customer acquisition, retention growth targets 5. Developing 4P?s Sales & Marketing Strategy Product, Price, Place , Promotion 6. Creating an Optimum Brand Positioning Unique, credible, compelling 7. Developing a Promotional Plan Calendar Monthly execution of the marketing strategy 8. Setting Key Performance Indicators How we will measure our success 9. Budget Proposal Breakdown What the solution will cost to implement 10. Financial Management Annual/monthly sales budget Annual/monthly profit & loss Annual/monthly cash flow30 Queensgate Road
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