Ref No. B 216674

BrightLion Ltd

73, Maple Road
Kingston upon Thames
Surrey
KT6 4AG

07739 569453
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Without a clear marketing plan you might simply be spending your time, money and effort in all the wrong places. BrightLion are specialists in marketing communication strategy and have years of experience in helping businesses and brands navigate and improve their marketing. We like to immerse ourselves in your business, and can quickly articulate what needs to be done to ensure the core building blocks of the product or service are solid. We pinpoint issues, identify opportunities, and through drawing a series of insights from within and outside of your business, we come up with bespoke strategic solutions that shape a communications framework from which all your marketing comms activity can flow. Having worked as client management leads, we are skilled at cutting through the clutter to get to the crux of things quickly and then translating what needs to be done into a prioritised set of tasks. Services include; Full project consultancy - You know your business better than anyone else, but are you asking yourself the right questions? If you are spending more time in your business than working on it, an external perspective can make a big difference in helping you work more effectively and identify opportunities that can drive growth. Through our consultancy process below we ask, and help you answer, key questions across the building blocks of your brand, market and consumer that will uncover valuable insights to drive your business forward. Marketing MOT - Through review and analysis of your current marketing activity and competitor behaviour, we advise you how to make changes to your marketing approach and crank up your communications across paid, owned and earned channels to transform your plans, ensure everything is connected and working in synergy and start getting the results you need. Whether you are responding to competitor threats, are launching a new product, want an external unbiased view on your activities, or simply need a refreshed approach to marketing, BrightLion can help ensure your efforts are focused in the right places. Retainer based support - Flexible support to businesses and agencies across many aspects of marketing and communications activity. We can work as an external resource or as an extension of your team for as long or as little as you need us as an external marketing resource or as an extension of your existing team. We can help you or your clients develop and deliver effective marketing, ensuring activity is aligned to business goals, is delivered in the most effective way across your paid owned and earned channels, and has with the optimum channel mix, content and message to drive response from your customers. From reviewing your current activity or assisting with marketing planning, we are a flexible, neutral pair of strategic eyes, a safety net, an extra pair of hands or a sounding board. Below are some of the things we can help with: • Cross channel communications strategy & planning • Digital and social media strategy • Making sense of data to uncover insights from it • Insight generation and development • Proposition development • Audience identification and understanding • Product development ideas • How to gain competitor advantage • Content strategy • Validating objectives • Setting KPI's and measurement • Budget allocation • Messaging development • Practical tools and resources • Channel roles and behaviours

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