No business survives over the long term without reinventing itself. You either move forward or backward but can't stand still, so we aim to strengthen existing and build new growth ventures, develop innovation capabilities and accelerate organisational change as necessary. Innovation is: • advancement • development • evolution • evaluating • shaping • designing • creating the future It covers: • staff management, motivation and capabilities • products • customers • target markets • image, sales and marketing • productivity and profitability • legal and compliance • IT infrastructure • business model It's often a simple matter of not being afraid to try something new, overcoming objections or confusion, and most importantly not being afraid to admit we get it wrong and change. In many cases there is no right or wrong way of doing something. Transforming Businesses with intelligence. Undertaking deliberate strategic transformation (changing a company's core products or business model) requires overcoming big obstacles: Employees feel threatened, Customers can become confused, and Investors don't like unproven strategies. Definitions of Innovation: • Fresh thinking that creates value • Creation of new or improved products, business processes and changes that create wealth or welfare • Entrepreneurship • Change that creates a new dimension of performance • Creation - a new device or process resulting form study or experimentation, introducing something new • Lowers costs and increases sales • Means venturing away from familiar ground into uncharted territory • Innovation is the result of thinking about existing problems and or unmet needs

Business Growth Business rescue Business development Business innovation Business evolution Chris Fox Norwich. Marketing and Advertising Norwich Norfolk
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