West Creative was set up by James West in 2013, based on his belief that there is often a gap between creative commissions and strategies for business growth. Often compared to the equivalent of an IT Geek who explains technical decisions in plain English - James strives to improve the quality of creative led commissions in meeting the needs of business objectives. Likewise, he also works to ensure creative businesses benefit from sound business advice to help them grow - both as suppliers and within the wider sector in general. James West has held a number of senior posts in across both commercial organisations and cultural businesses. A natural networker, James often has someone in his creative network that can offer a solution to a clients brief and, if he doesn't, he'll know some who does. This approach has kept businesses connected with some of freshest UK talent - from illustrators to journalists, and film makers to brand designers. Qualified with a professional diploma from the Chartered Institute of Marketing, a degree in Arts & Cultural Management and an impressive track record of work with industry brands - James is well placed to be collaborating with businesses and creatives alike. The best way to get a feel for his upbeat style of working is to get in touch and have an open discussion about your business niggles.

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