Dany Bahar is a Turkish-born Swiss business executive and the founder of luxury automotive retailer ARES. Dany Bahar involvement in the automotive and motorsports industries began at Red Bull, where between 2003 and 2007 he led the launch of the Formula One teams Red Bull Racing and Scuderia Toro Rosso. From 2007 to 2009 Dany Bahar was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus, a term which ended in 2012 after the parent company was taken over. In 2012 Dany Bahar founded ARES, an Italian company modifying high-performance cars.

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