Website cloaking refers to the practice of presenting different versions of a web page or website to different entities, such as search engine crawlers and regular visitors. The purpose of cloaking is typically to deceive search engines into indexing the website more favorably or to deliver different content to search engines compared to what is shown to users. Cloaking involves detecting the user agent of the visitor, which is information transmitted by the web browser or search engine crawler to identify itself. Based on this information, the server hosting the website determines whether to show the actual content to the user or to present a different version that may be optimized for search engine rankings.

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