With a background in FMCG and communications in the UK and nearly 20 years of practical understanding of how things work in Asia, Mandy Queen PR has helped 100 organisations achieve financial and brand success and delivered pre-event, on-site and post-event PR and marketing for 40 trade shows and conferences in Hong Kong. Core services are: 1) Communications audit of existing efforts, goal setting, audience identification, and message development 2) Advisory input across market research, advertising, promotions & new product development 3) Formulate integrated marketing and PR campaign strategy for Hong Kong & Overseas 4) Global media relations strategy - identify relevant media, support interviews, produce press materials 5) Social media strategy & execution, including translation, localisation & cultural sensitivity 6) Trade show optimisation - pre-event, on-site, post-event promotion. 7) Reputation management - issues & crisis preparedness planning 8) Mentor & lead overseas teams & serve as lead advisor on strategic communications 9) Managing overseas agencies, setting realistic goals based on tangible experience in the market Clients include the UK's Agriculture Horticulture Development Board, British Council, Economist Events, Scotland Re:Designed/Scottish Government, University of Arts London, Hofex, Seafood Expo, Korean Govt, Lindt, Dining City Restaurant Week, restaurants Komune, Mamoz, Heichenrou, Sushi Shikon and Uma Nota. Others include BASF, Cosmoprof, Emarsys, Forum of Incident Response Teams, Holiday Inn, Hong Kong Cancer Fund, Kipling, Natixis, etc.

Post-export Marketing International Expansion Public Relations Marketing Reputation Managment Mandy Queen - PR Public Relations Edinburgh Central Scotland
Mandy Queen - PR are listed in; Central Scotland Business Directory : Edinburgh Business Directory : Public Relations Directory : Public Relations in Edinburgh : Public Relations in Central Scotland