We're Craft Words. A copywriting and brand language studio. And we're helping tech brands unearth their buried brilliance. We find what makes each brand different. The human benefits stifled beneath lifeless features and the clarity hidden clouded by a complex fuzz. We find the good stuff that wins people over. The human in the humdrum. We help brands think straight, the vital first step to clear brand direction and clearer words. We offer brand positioning, tone of voice, campaign messaging, UX copywriting, social writing, training and more. If you need words that work, have a word with us.

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