Afraid of falling into the abyss? now more than ever is a time for your company to get spotted by your prospects. Rather than aim your website at a specific target group on a search engine, your website needs to target specific visitor scenarios. These scenarios should aim to outline specific situations where someone intends to visit your site, what has motivated them to visit? what are they aiming to look for whilst surfing? what outcome they are aiming at? and what would they consider a positive experience? We then need to prioritise these visitor scenarios by importance to your objectives, and, ensure the website is designed to cater powerfully to these and your own business marketing plan. Contact RWSNextG for further information.

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