Market Research Companies in Harrogate

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DNA Business Engineering Ltd
Harrogate, North Yorkshire, HG1 2PW
DNA are business strategy, brand consultancy and digital marketing specialists. For over 30 years we've developed unique market positioning for our clients; building brands and transforming futures with established, research-led strategies. DNA can deliver competitor research product research export research customer research supply chain research Always one step ahead - that's where knowledge gets you. When it comes to developing your channels to market, the DNA team are here to get that knowledge for you. Market research promotes fast, accurate decision making and we deliver that using our four research packages. Competitor Research Part of any growth strategy is to understand exactly where you're positioned in the market. Understanding your competition is an essential part of staying one step ahead in the marketplace of tomorrow. DNA can help you to identify insights into the market, highlighting gaps and ways in which you can differentiate your products or services to achieve commercial advantages. Our team research using some of the very best data, to analyse this in the context of your overall strategy. This is not simply an academic exercise. It reveals significant and meaningful results for your business. Customer research Ever wondered what your customers think of you? If you knew, how much more business could you win from them? DNA provides qualitative research conducted by business specialists. We give insights like you have never seen before. Product research Often developing a business strategy we identify competitors may offer a broader product portfolio. If our clients recognise there is a gap in their product portfolio, DNA's commercial team will research products and markets to identify suitable OEM's whose products can compete. We will also support you with Distributor negotiations and advice. Our team have decades of research and buying knowledge, so will delve, where needed, into advanced technical and market knowledge - ruling out the Betamax, in favour of the VHS, or the Blockbuster in favour of the Netflix. This insight can be essential for your product success. Export research Our experience covers many sectors supporting businesses who want to export from, or import to the UK and who need representation and local connections with business to secure distribution contracts. Our connections with UK trade bodies and Government departments will also support your export plans. We begin with an in depth briefing meeting to fully understand your company's capabilities, products and sales targets. The benefits Identify market opportunities Distributor search & shortlisting Provide a list of potential customers/distributors Carry out initial trade discussions Negotiate trading agreements Produce market compatible marketing collateral
supply chain research product research export research customer research competitor research
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