Creative Hair and Beauty Centre
Creative Hair and Beauty is a business based in Middlesbrough.
The business retails leading brands of human and synthetic hair extensions, as well as
ladies wigs, men''s wigs, party wigs, hair pieces and beauty products.
The associated salon provides a range of complimentary services including micro strand extensions, braiding, plaiting, shampoo and style, manicure, pedicure, waxing and eyebrow shaping.
The clientele is primarily drawn from the Middlesbrough area and the business has openined a new Outlet in Durham.
The primary purpose of the new site is to provide a new sales channel for the retail products offered by the business. The site will also serve the secondary purpose of developing a positive image of the business by presenting a modern and professional look-and-feel.
The target audience is predominantly hairdressers and salon owners who require to purchase from the extensive range of products available and who would find it more convenient to purchase online than make a specific visit to the shop.
The nature of the purchase is such that the process of colour matching products to an original hair colour is of vital importance. It is therefore anticipated, at least in the first instance, that online sales will be limited to those who know exactly which products and shades they require. The site design therefore should adopt a logical, catalogue style as the primary users will know what they want and need to be able to find it quickly.
Nevertheless, the website should also encourage those within driving distance of the showrooms in Durham and Middlesbrough to visit in order that their needs can be established