Reference Number. 115456

The Jewellery Guide

45 Dereham Way
North Shields
Tyne and Wear
NE29 8EJ
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Jewellery Guide adds a touch of sparkle. The Jewellery Guide is a niche online jewellery web directory that provides first-class, reliable and practical information to the online jewellery community. It connects advertisers and potential customers targeting the United Kingdom and Ireland market. The Jewellery Guide is a real online community designed with its users in mind offering a whole range of interaction. The site has geographical based and keyword search options for key categories allowing people to find what they want where they live. In addition there are free Classified Ads, a What''s On diary, Events guide, Forums, regular competitions and a resident expert to answer questions submitted by users offering a comprehensive package. The clear and simple layout of the website makes it easy to use and navigate. The design is clean and the content is fresh and informative. The site provides a consolidated, one-stop portal for people who are searching for jewellery related information and does away with the need to link to many different and irrelevant sites. The website is manually edited ensuring that content and advertisers listings are well managed and that quality remains a watchword. More and more people are committing their advertising budget to advertising online and a niche web directory offers a customer focussed target market. UK advertisers spent 3.54 billion online in 2009, representing a year on year growth of 4.3%. Most notably video advertising has increased by 140% over the past year to generate 28.3 million of expenditure. This means that companies even with a restricted advertising budget can still successfully promote themselves without going beyond their means. 35.5 million people were online in February 2009 and this grew to 39.7 million in February 2010 highlighting even greater potential for advertisers to target consumers. The Jewellery Guide has a business plan to establish a customer base of 3,000 advertisers within 3 years and to become the most successful and recognised web-based resource within its industry sector. It''s Mission Statement is ''to connect information, people and business for their mutual benefit in an accessible, uncomplicated and usable online environment''.

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