A creative, committed multi-disciplinary agency specialising in the multi-ethnic market, 15 Degrees delivers coherent, targeted and highly effective marketing and communications solutions for fmcg, b2b and consumer clients. As the agency name cleverly suggests, its all about hitting the first and most influential 15? in any sector which opens up the full circle of consumer response.
An innovative marketing/communications agency in the UK that specialises in breaking mainstream brands into the lucrative multi-ethnic market, 15 Degrees understands the discipline of a holistic and integrated approach to organisational development from strategy to operational implementation. Says Rhiney: ?The multi-ethnic market commands ?40 billion of disposable income today. As of 2010 it has increased brutally to ?85 billion. My interest is with those whom I consider have a serious business potential and desire for a win:win combination. This can only be achieved by understanding the culturally-specific stimuli that triggers a positive purchasing response within consumer markets.?
Established 12 years ago, the 15 Degrees has a unblemished reputation and enviable client list including Budweiser, ACLT (African Caribbean Leukaemia Trust), Passionet.net and BMW in the USA to name a few has proven that diversity is the only way forward for businesses to successfully compete in an increasingly global market. Skilfully choreographing a team of 15 plus professionals in her business arena, the agency develops and implements strategies for organisation change, performance enhancement and company profits via market research, consulting, strategic analysis, media/event planning, product placement and reporting services.