The Online Retail Awards were conceived in 2007 and were in development for a full year before their launch in July 2008. Their aim is to recognise and celebrate the best online retail experiences for customers, created for them by forward-thinking, traditional and online retailers, using the internet retailing process to win and retain existing and new customers. Now in their third year, the ORAs continue to grow in stature because of their independence
As the world?s economic climate improves, the volume of retail business moving online ? from utilities to luxuries ? will increase dramatically. High Street, Mall or Main Street shopping will continue to develop rapidly towards brand-enhancing showrooms and fitting rooms, and away from cash handling outlets, with all products delivered or collected after ordering and payment online by customers. This opens a fantastic experiential world for retailers brave enough to embrace the new future; and a truly stress-less and more enjoyably therapeutic or purposeful shopping experience for customers.
That?s why the Online Retail Awards are important. They are independent, impartial and truly international. Winners, high commendations, finalists and special mentions are announced in late Summer or early Autumn, each year, after a lengthy secret adjudication process. Nominated entrants are assessed for ease of navigation, the offering, ease of selection, ordering and payment, ease of access to useful information, overall online experience and the quality of the website design. What?s more, entrants know that they will be competing in their own sector category: for instance, fashion retailers compete in the Fashion & Clothing category against other fashion and clothing retailers, or garden retailers compete in the Gardening category. This simplicity of categorisation attracts a good entry levels from all over the world.
There are over 20 retail sector categories and 7 overall achievement categories. The ultimate ...