IML Sports Marketing is a full service agency that works with brands, clubs, athletes and events across sports sponsorship - sponsor acquisition, brand strategy and activiation, rights management and relationship management.
Whether working with internal marketing teams or as an independent resource IML is dedicated to providing what you need, as a rights holder or as an organisation looking to promote your brand and engage with your customer through the sports medium, with focus, energy and enthusiasm.
Compared to other elements of the marketing mix, sponsorship allows you to get closer to your target audience. Sponsorship should be far more than just adding your logo to a publication or hosting an exhibition stand at an event. IML works with companies to leverage the full potential of your sponsorship relationship by creating audience touch-points and making your brand integral to the assets it sponsor partners.
In order to identify an appropriate sponsor and partners, we will conduct an audit of your business, pinpointing key sponsorship properties and potential target sponsors of your organisation.
In order to maximise the potential of any sponsorship partnership you have to exploit all available opportunities, pushing the boundaries whilst ensuring no parties'' position is compromised.
We will work to build healthy relationships between partners, creating points of difference from your competitors and ensuring you achieve a significant presence.
In short we can help you with -
Sponsorship research & analysis of suitable opportunities.
Creating a Sponsorship strategy and finding solutions.
Sponsorship contract development and negotiation.
Activation strategy, planning and management through the partnership.