A contemporary jewellery line - producing designs with a difference and a cause - focusing on utmost product integrity from start to finish. We support a sustainable enterprise that adheres to fair trade and ethical production, using sustainable materials in product design and development where possible. We endeavor to promote recycling awareness by demonstrating through our extensive product range just what is possible in terms of beauty, durability and uniqueness from recycled materials.
In developing countries, bead making is a traditional practice that has been passed down through many generations. The beads are widely used in African cultures of life. In addition to their function in cultural expressions, the continuation of bead production is important for economic and sustainable development. Africa in its entirety counts itself as one of the least fuel emittent continents on the planet.
We connect with African communities who hand produce each individual bead - no two beads are ever the same. We use four main bead styles in our jewellery: translucent glass beads, powdered glass beads, painted glass beads and seed beads. Our African glass beads are made from 100% recycled glass. The process is entirely manual, from the grinding of the glass, to the firing process within a kiln, that does not emit toxic waste as even the fuel is natural, and used sparingly. The beads themselves have an interesting rustic looking handmade quality where each bead is truly unique and beautiful. It is a very labor intensive and time consuming process. The jewellery is made to be felt, to be touched and weighed in ones hand.