Social Innovations are a company that specialise in developing applications and extensions to assist innovative companies to utilise Social Media as a medium to effectively promote their products and services online.
The Social Innovations Interactive Plugin (SIIP) is an application that has been developed to enable companies to integrate an ecommerce site into Facebook, whilst enabling users to maintain the social aspect of Facebook.
SIIP has the functionality to allow users to rate products, post products on their walls, buy products and pay for them without ever leaving the Facebook platform.This allows the site owners to offer exclusive offers as incentives to their customers, target Users by interests and events, cross sell products and market to the precise demographic of their typical clients.
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