Video or TV, as most of us know it, has enabled marketers to sell products in their millions to a captive audience relaxing in their armchairs. Household-name brands have been created overnight through the power of the 30 second commercial/video. Zype''s ''C It Now'' service is a smart way to capture the inherent value and power of TV by creating personalised, just-in-time, relevant video, delivered directly to an individual who has expressed an interest in a car, house or boat.44 Space Business Centre
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