918 Coffee CoUnit 2, Station Road, Gillingham, Dorset
918 opened its doors to the public on the 13th July 2009, dreamt up, designed, financed and run by Justin & Chanel Cornelius, a husband and wife team. Since then we have spent every minute of every day ensuring the business is fine tuned to the requirements of its customers. Our initial business plan took into account our geographical location being on the commuter route to and from Gillingham Railway station as well as having a car park and roadside presence, however in the first six months it became very clear that the level of custom coming from rail commuters was significantly lower than we would have liked or predicted, we widened our opening hours (6am-10pm!) to try and appeal to the early and late passengers and steadily over a period of 12 months people began to realise that we were a "little different", we were friendly, polite and professional. At around 18 months old our loyalty base had begun to grow and word of mouth began to take affect. It was at this stage we had been approached by the board of trustees for RiversMeet to see if we would consider replicating our coffee shop in their brand new ?6M Leisure Centre. We were thrilled and agreed to do this to expand our business and to further promote our young brand. Having started our second coffee shop in Gillingham, we turned our attentions back to our station road branch which had been left in the hands of one of our assistant managers. We took a view that we had to provide something a bit "special" to people of the North Dorset area. It was then we developed our own brand of coffee and began roasting coffee for use in our own shops. It wasn''t long before our customers were asking where this coffee could be bought for their own home use. The 918 Brand had begun and we needed to provide our customers with the same quality of coffee they were enjoying in the coffee shops, so we spent more and more time ensuring our own branded coffee was available to the public in our station road branch to buy for ...
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