Whilst I love all forms of communication that get people talking face to face, there is something beautiful about sitting down in front of the big shiny light box with a box of Malteasers. And if I can create something ingenious, creative and fun to watch that gets people talking (and buying), then my work is done and I can take five on the sofa too and crack open the M&M?s...
Holding a great piece of print in your hands is like holding the crown jewels ? rare, beautiful and priceless. I understand the importance of getting this right ?the right design, layout and media, and most of all, the right people. And guess what: you?ve already stumbled across me. Perfect.
Ah, the old wireless. We?ve come a long way since 1906, when ships at sea were blasted with a violin rendition of O Holy Night, ironically in the middle of the night. One third of the UK population now listens to the radio online and I recognize the significance of getting the message right in this media. Feels a bit like I''m bragging now but I can do this too. I know, I''m brilliant.
It?s not just about poking and tweeting (or looking up an ex to see if they have become more/less attractive, or indeed are now with someone more/less attractive than you...). Social media is a great platform for communication and I appreciate the potential this has. I also have 1000 Facebook friends. True story.
I love words. Especially funny ones but then that?s really a separate conversation. I love to read too, as I feel this is the basis of good writing. I read anything and everything: even actual paper books, remember those: primitive versions of the Kindle? I realise that good copy is an essential component to the success of a project, and aspire to get this right every time. And I''m a perfectionist too ? that?s why I always write with a pencil with a rubber on the end...
Good branding gets into the hearts and minds of the consumer, ...