The Marketing Troubleshooter has found, through experience, that many businesses launch without a thorough understanding of their market, of how to speak to their customers or how to promote themselves effectively. Often, they copy what their competitors or peers do, with no real idea of whether it suits what they offer.
I strip everything back to these basics with my clients, determining who the right audience is for their product/service, for the business owner and for the market in general. Once this has been clearly defined, communicating the right message is infinitely easier. Once I start working through the fact-finding and coaching process with you, it soon becomes very clear why you?re employing such an initiative, and to whom ? which lays solid foundations for successful solo campaigns in the future.
Here are some further benefits you?ll get from working with me, The Marketing Troubleshooter:
I help you understand why you?re engaging a certain campaign or initiative, how to speak to your ideal customer and how to measure your results, so that you?re more likely to repeat each success
I?m affordable ? my packages are priced to meet all budgets
I don?t believe in doing what everyone else does if it won?t work for your business; I?ll only employ tailored strategies or give relevant advice
My interest and study in psychology allows me to think how your customer thinks, and know the reasons why they buy
Particularly relevant for start-ups, I?ve a range of contacts offering other necessary services at very reasonable prices, so I could help you keep costs to a minimum
I?ll act as your customer ? I won?t blow smoke up your posterior! If I arrive at the conclusion that there?s something you could do better, it?s bang to rights they?ll think the same way