Reference Number. 204613
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DSI London

131 Aurelia road
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DSI - DanceSport International Ltd. formerly known as Hearn & Spencer Ltd., was founded in 1982 by Geoffrey Hearn and Peggy Spencer MBE, who had taken over ?The Alex Moore Letter Service?, which had been running since 1933. The Company utilized the ?green room? studio within the Spencer Dance Centre, as an office by day but each evening everything had to be packed away in readiness for the evening dance lessons. The Letter Service was a monthly letter sent out to Dance Teachers all over the world, giving news and new dance variations. Geoffrey used his technical knowledge as a qualified Teacher/Examiner, and he developed this service into a 24 page magazine, giving variations in both Modern Standard & Latin American dances. For both intermediate, social dancers right through to advanced level choreography. In 2004 this publication received another "facelift" and was renamed "The Choreographer". The last publication was printed in December 2008 after more than 25 years of service to Dance Teacher?s the World over. Malcolm Hearn joined the Company in 1982 and expanded its Mail order Sales Service from a handful of books and LP records to today?s comprehensive list of media products. 1987 saw the start of the company?s venture into Video production, with it?s first title called ?Ballroom Lines?. We are still producing top quality dvds, our latest being called ?The Irvine Legacy? featuring Oliver Wessel-Therhorn with William Pino & Alessandra Bucciarelli. Keith Hoyle joined the company in 1994 and his first job was to increase the company?s market share of the shoe business, and so started the journey into shoes. In 1996 the Company purchased the liquidated stock of "DanceTogs" - a well known shoe and accessories business, and with this purchase came the Exhibition rights to sell these products at the prestigious Open British Championships in Blackpool. In 1996 Geoffrey & Peggy sold their shares in the business to Malcolm and Keith, who became business...

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