New Business Horizons was created to assist companies to extend their marketing activities and work flow to encompass Second Life and to derive the added value that virtual 3D worlds can provide but in a cost effective and timely manner.
The business park concept came after reviewing many of the corporate islands within Second Life and although they may be impressive from the perspective of the intricate and sophisticated designs and displays, it is possible that companies may not be getting the best value for money as these areas usually seem very desolate and lacking in life after the initial PR blitz.
The business park is designed along the lines of a typical real world serviced office set-up. Not only does this provide a professional environment with like-minded companies as neighbours, but with useful facilities such as a conference centre that can be used for staff meetings, customer presentations, etc., and the opportunity to interact and share experiences with other professionals.
By joining our business park, companies can explore and experience the benefits of a Second Life presence for about 10% of the usual cost of going it alone.