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Why Is Search Engine Marketing Important To Your Website?
Search Engine Marketing (SEM) is about having your product, services and/or brand visible to internet searchers using search engines to find what you sell.
More than 80% of all internet users find websites through search engines, such as Google, Yahoo and MSN. Search engine users are some of the most qualified and motivated visitors you will have to your business.
Your website needs to Be Found by prospects if you are to interact with them online and bring them further along in the sales cycle. The only way to get your website infront of these prospects is to incorporate Search Engine Marketing.
Search Engine Marketing involves:
Search Engine Optimisation (SEO) a process of using a variety of techniques, such as link-building, content and site optimisation, which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for on the right hand side of the screen). Pay Per Click (PPC) search engine marketing - is the process of using paid-for or sponsored listings to make your product, services or brand more visible on search engines. There you have it. If you have not begun Search Engine Marketing already, now is the time to begin. Get top rankings that are vital to your website success and increase the sales in your business.
Call 01423 815098 and have a discussion with an Optima Semper Search Engine Marketing Consultant about your business.