Everything we do is based on strategy and research. The first question we ask is ?Why?? We don't have a ?catch all' solution or templates that we ?tweak'. We won't guide you down paths where we can maximise our profit. We will look at what you need. We decide this by looking at your products and/or services and your existing customer base or proposed market. We don't assume. What have you already got? What are you doing well? Where can we help you improve?
The strategies we develop are based on our clients' ability to implement them. Our clients are sole traders, small companies, SME's and Plcs. They are in different markets, different countries with different products and different objectives. This is why we have to be different.
The company excels in working to fixed budgets and is particularly adept at formulating strategies to meet a client's budget ? whilst setting and achieving targets.
Spectrum acts as the Marketing Department for many of its clients, particularly the SME's, something that is borne out of long-term customer relationships achieved by working with clients and not for them.
The learning curve with us is less steep than with many other companies. Our experience allows us to understand quickly the resources of the companies we work with. We respect the culture of different companies ? and turn that into growth.