Lateral, blue sky thinking, recession beating business solutions. Its the hotel who provide a pack lunch and give it to you when you have breakfast, its the green grocer who e-mails you with their latest offers, the hairdresser who send you funny videos to remind you their are there, the conference centre who club togther with exhibition designers to give their clients special discounts they would otherwise not have received. I specialise in Customer Orientated Business Models, Core Business Values, and customer loyalty schemes (especially in a recession) and implimenting change with little or no cost. I work by visualising your business processes in great detail from the clients point of view to create new unique selling points and often creating synergy with several new unique selling points to transform your business, I especially like working in industries where I''m told "there are no unique selling points as we all sell the same", last time I looked at one of these I created 4 x new USP''s which worked in synergy to transform the way business can be achieved. I prefer it when clients come to you, rather than the other way around...don''t you!?