Keyword Research & Recommendations (what keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic) Review of Search Engine Friendliness Issues (URLs, Code, Internal Linking, Metadata, Sitemap Use, etc.) Competitive Analysis (who's currently chasing traffic for their terms or targeting the audience they want, what are these sites doing right or wrong) Design, Usability & User Experience Suggestions (to help improve the way visitors perceive/use the site, and make it more attractive to the "Linkerati") Content Creation Suggestions (what kinds of content would be valuable to add to the site to attract additional traffic and convert existing users; are there potentials for "Linkbait") Link Acquisition Suggestions (ongoing strategies for a link campaign) Recommendations for Avoiding Negative Search Engine IssuesGreat Knightleys
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