Unique Shoes London (Zuhaal Shoes Ltd)217 Portobello Road, W11 1LU
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Unique Shoes London scours the globe for the best fashion footwear, taking great care over materials and workmanship while still catering to all budgets. The emphasis is always firmly on quality and value, in keeping with its founder?s conviction that shoes and boots should feel good as well as look good. Unique specialises in premium fashion footwear brands such as Dr Martens, Panama Jack and Sendra, as well as its own specially designed range. Abi Ayoubi came to London in 1991 to study international relations, but after completing his advanced English course he took a job in Carnaby Street shoe shop Cerex, where he learned the ins and outs of the fashion footwear trade for three years; he was smitten by the world of fashion shoes, developing, in his own words, a ?high fantasy for fashion?. Abi was then offered a management position at 4 Feet, a shoe retail business in Camden Town. He remained there until 2001, when he opened Bigfoot Shoes, his first small footwear concession on Camden High Street, adding two more shops in the next two years. The shoe sales business in Camden buzzed along until the 7 July 2005 terrorist attacks, after which Abi parted company with his business partner and set up on his own. Unique London opened its first shoe shop on Portobello Road in Notting Hill in 2005, and has since added two more London stores in Fulham and another ? named Rosie Shoes after Abi?s daughter ? on St John?s Road in Clapham. Unique also operates a clearance shop/factory outlet in Finsbury Park. The online shoe sales service is the latest addition to the Unique family, but the high street shoe shops remain because Abi believes in the value of touching, feeling and getting to know your next pair of shoes or boots. After all, a pair of quality shoes will feel like a part of you, and for a long time.
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