Using email templates

Using email templates

This website is a really good source of information for businesses of any size. On the subject of email marketing, I would like to discuss the merits of using professionally designed email marketing templates for email campaigns.

Email marketing is one of the most cost effective forms of the entire marcomms mix – it is cheap, direct and effective. However, in order to make the most from your campaigns, there are a number of key considerations in the design and construction of an email.

1. It needs to be attractive and interactive. This captures initial attention and enourages user interaction by way of links to relevant info on your website.

2. Key messages need to be visible in the top 3rd of the email in order to appear in preview panes

3. All style attributes in the HTML should be in-line CSS in order to appear correctly in web-based email clients such as Hotmail, Gmail etc.

With these key points in mind, it is best to get your email templates professionally designed. www.digitalmarcomms.co.uk will design your email templates in-line with your brand and existing communications. You can choose to have templates which allow you to make content changes as and when you require, or we can design campaign specific emails for you.

Visit us to find out more. The return you get from using good quality email templates is well worth it.

Attribution: By James Roberts
http://www.digitalmarcomms.co.uk
Email template design

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